Your website is a valuable asset.
One that can drive more targeted traffic and increase sales to your business. But you need to be ranking in the search results for that to happen. Given how competitive the digital landscape is and the constant changes that Google implements, simply having a site is no longer enough to rank.
So you start to optimise your content and even upload fresh posts to your blog. Then you start to build some links to your pages. But despite all your efforts your site has barely moved in the search results.
Here we look at the five most common reasons why your site is not ranking in Google.
Your Site is Still New
Google evaluates hundreds of different factors to determine rankings.
One of these is domain authority or how established your site is.
The reason why some sites can instantly rank for even competitive keywords is because of the authority and credibility they have established over the years. If your site is still new, it won’t have the same advantage. In fact, ranking at all in the search results can easily take weeks or even months.
If you have recently registered a new domain for your business, this is likely the reason why your site is not yet ranking. In the meantime, continue writing engaging content and building quality links to your pages. Your site will gradually climb in the search results as your site establishes authority.